Data Privacy Policy

Introduction

Welcome to the Data Privacy Policy of Aljomaih Auto Rental Company (AJAR), the official commercial franchisee of Enterprise rent a car, National Car Rental and Alamo rent a car.

We are committed to protecting your personal information in full compliance with the Personal Data Protection Law in the Kingdom of Saudi Arabia (M/19, dated 09/02/1443 AH) and all other applicable data protection regulations.

This notice explains how we collect, use, and safeguard your data when you interact with our services—whether through our website, mobile application, or in person. Our goal is to ensure your trust by maintaining the highest standards of privacy, transparency, and security.

Collection and Processing

We are dedicated to being transparent about how we collect and use personally identifiable information from contractors when accessing our website or application. We will only request information that is strictly necessary, in accordance with Article Ten of the Personal Data Protection Law. Any data you provide may be added to our local or global databases as part of processing your information. This data may be shared with our employees or service providers, both within the Kingdom of Saudi Arabia and internationally, for the purposes outlined in this Privacy Notice:

Why We Collect and Process Your Personal Data

We collect and process personal data to enhance our services and support your experience. All data handling is carried out in compliance with the Personal Data Protection Law and is limited to what is necessary for the following purposes:

• To develop and improve products and services
  We use data to enhance customer experience, evaluate employee performance, assess service quality, and improve our websites, facilities, and operations.
• To comply with legal obligations
  We may share information with government or regulatory authorities when required by law, for national security, judicial requirements, or the implementation of specific systems.
• Marketing and advertising
  To deliver personalized ads and promotions for products and services that match your interests, across websites and social media platforms. With your consent, we may contact you with offers, event invitations, or information to improve your overall experience. You have the right to opt out at any time.
• To Keep You Informed
  We send important updates regarding your rental, address your questions or concerns, and ensure you receive responsive, personalized customer support
• To Maintain Security and Uphold Legal Rights
  We implement measures to protect our digital networks and physical locations, including the use of surveillance systems and cybersecurity protocols, to prevent unauthorized access, misuse, or other security threats.
• To manage our Benefits programs
  If you are enrolled in a benefits program, we use your data to register you, manage your membership, and send updates relevant to your account.
• To Enable Connected Vehicle Services
  We may gather and use vehicle data—such as mileage, fuel levels, diagnostic details, GPS location, and performance metrics—to streamline your rental experience, particularly in cases of theft or system tampering
• To Rely on Implied Consent
  In some instances, your consent may be inferred based on the nature of the service or transaction—particularly when you voluntarily provide personally identifiable information while using our services.
• To obtain explicit consent for sensitive data
  When processing sensitive personal information, we will always request your explicit consent, as required by applicable data protection laws.
• To share data with our franchise partner network
  We share contract-related data with Enterprise Holdings, or its affiliates strictly for billing and financial purposes, in line with international agreements. This does not include other personal information collected in our role as a service provider.
• To collaborate with trusted service providers
  Where necessary, we may disclose your data to third parties who support our operations. This is always done within the scope of the purposes outlined in this privacy notice and under strict confidentiality agreements.

Types of Personal Data We Collect

To deliver our services effectively and enhance your experience, we collect and use the following categories of personal data:

• Booking and Contract Data
  Information required to reserve or rent a vehicle, including details needed to finalize the contract and add authorized additional drivers: Name, date of birth, driver’s license information, national ID, passport, residency status, country of origin, nationality, gender, and marital status.
• Communication Data
  Any information exchanged with us through customer service interactions, including support inquiries and emergency contact details.
• Corporate Membership Details
  Corporate account information and identification numbers used to tailor recommendations and benefits.
• Payment Information
  Credit card details used for processing payments and issuing refunds, when applicable.
• Operational and Experience Feedback
  Data collected to improve services and resolve issues, including: Customer location data, responses to promotional campaigns, survey participation, website or app usage feedback.
• Additional Supportive Information
  Other relevant data that may help us personalize or improve your experience.
• Rental Transaction Data
  Specifics related to your rental activity, such as rental location, date, rental type, and personal preferences.
• Affiliation and Account Data
  Your online account details, credit card information, loyalty membership or organizational IDs, passport information, and any affiliations with airlines or travel partners.

Data Sharing and Disclosure

We are committed to protecting your personal information and ensuring transparency in how your data is handled. Please find below how and when we may share your information:

• Data Security and Accuracy
  We implement robust organizational and technical safeguards to protect your data from unauthorized access, disclosure, or misuse. However, we do not assume responsibility for the accuracy of the data or information you provide.
• Confidentiality and Legal Requirements
  Your personal data is treated with the utmost confidentiality. It may only be disclosed in specific cases such as:
  • Public interest or national security
  • Implementation of new systems
  • Fulfillment of legal or judicial obligations
  • Situations where disclosure is necessary to deliver services, support, or technical assistance
• Limited Sharing with Trusted Parties
  We do not use your personal data for commercial purposes or share it with third parties without your prior consent—except with:
  • Aljomaih Group.
  • Authorized partners or licensees under legal agreements
  Data collected without identifiable website tracking may be used solely for operational, legal, analytical, or reporting purposes, in compliance with the Personal Data Protection Law in Saudi Arabia.
• Third-Party Service Providers
  Our approved service providers may access your data to perform tasks on our behalf. They are not permitted to use your information for any other purpose.
• Research and Development
  In specific cases, we may share anonymized data with third parties, such as university research centers, to support research and innovation—such as initiatives aimed at improving road safety.
• Enterprise Franchise Relationship
  As the authorized franchisee of Enterprise Holdings and its affiliated parent companies:
  • We may share your reservation details with Enterprise
  • Enterprise may also provide us with data related to your transactions
  In this context, both Aljomaih and Enterprise operate as independent data controllers, each maintaining their own privacy policies regarding the data they receive.
• No Sale or Rental of Personal Information
  We do not sell, rent, or physically transfer your personally identifiable information to any third parties outside the Enterprise network.

Consent and Implications of Not Providing Personal Data

• In situations where your personal data is requested under legal obligations or as part of a contractual agreement with us, your refusal or failure to provide the required information will not automatically prevent us from delivering the requested services.
  However, you must inform us in advance if you do not wish for your data to be used. If no clear indication is provided, we may interpret this as a refusal to share data, which could result in the following:
  • Limited ability to process or utilize your information
  • Ineligibility to receive certain marketing offers or updates
  • Restricted access to specific services or features
  • Our inability to fulfill legal or regulatory requirements
• If you have any questions or concerns regarding this Privacy Notice or the handling of your personal data, please contact us at:
  info@enterprise.com.sa

Your Rights to Manage Personal Data

At AJAR, we are committed to protecting your privacy and ensuring transparency in how your personal information is handled. In accordance with Article 4 of the Personal Data Protection Law in the Kingdom of Saudi Arabia, you are entitled to the following rights:

• Right to Correct or Delete Your Data:
  If you believe that any personal data we hold about you is inaccurate, outdated, or incomplete, you have the right to request correction or deletion. While we strive to make it easy for you to update your data, certain changes may require direct communication with a company representative.
• Right to Withdraw Consent at Any Time:
  If we process your personal data based on your consent, you may withdraw that consent at any time without affecting the lawfulness of any processing conducted before the withdrawal.
• Right to Refuse or Withdraw Data Sharing Consent:
  If you choose not to share your personal data, or you wish to withdraw previously given consent, you can do so through:
  • our official application: Access the app
  • At any of our car rental branches located across the kingdom of Saudi Arabia.
  • By contacting our customer experience team: 920000028

Links to Third-Party Websites and Platforms

• External Links for Your Convenience:
  For your convenience, we provide links to external websites, including social media platforms and other online features. However, AJAR/Enterprise is not responsible for the content or practices of any third-party site, including advertising claims or marketing strategies. While we prioritize the security of your data on our website, we have no control over the privacy practices of external sites or social media platforms.
• Varying Privacy Practices:
  Please be aware that third-party sites may have different privacy practices and security measures. We cannot be held responsible for their actions and strongly encourage you to review the privacy policies of any linked websites to understand how your data is handled.
• Third-Party Sites Not Covered by Our Policy:
  Our website may include links to third-party websites that are not controlled by AJAR and are not subject to this Privacy Policy. These may include websites of Enterprise Rent-A-Car agents, licensees, co-branded partner sites, or independent product review sites. We advise you to check the privacy statements of these sites before providing any personal information.

Scope of Data Collection

By using our services or registering an account on our website or application, you agree to our terms and conditions, and personal data will be collected in various ways, including:

• Booking or Contracting at Our Branches or Through Agents:
  When you reserve or rent a vehicle, we collect necessary information, such as adding you as an authorized driver and finalizing the contract to become a customer and utilize our services or vehicles.
• Text and Electronic Communication:
  We may collect data through communication channels such as text messages or other electronic means, including inquiries and requests made to our customer service number at 920000028.